Over the years data driven marketing has evolved from one stage to another. Research has proved that marketers who combine different proven strategies have outperformed their marketing campaigns.
As a marketer it is vital to overcome all your challenges that you come across in your business. It is your responsibility to generate high-quality leads that are sales-ready and qualified so that you get maximum business ROI. It is impertinent for you to develop proven marketing strategies and techniques that will effective create successful marketing campaign results.
With the internet evolving everyday, every hour and every minute, marketing has also evolved. Earlier concept of outbound marketing is no longer the only marketing pattern followed. Inbound marketing also has come up as a winner with its two-way communication opportunity. Did you know, inbound marketing costs 63% less traditional marketing. Click here to avail our marketing services today
Inbound marketing is like gently creating a mousetrap for all your prospects or customers so that they are drawn to your services or products. In the recent times, more and more marketers are switching to inbound marketing to ensure their leads and customers are captured in the most qualified way. Modern marketers are using inbound marketing techniques such as blog posts, organic search traffic, opt-in email forms and other content published such as whitepapers, case studies or research reports. Such processes attracts leads and customers towards your brand. Click here to avail our marketing services today
- Resources – Whitepapers, Research Papers, Infographics, Webinar, Podcasting
- Online Videos
- Social Marketing
- Social Bookmarking
- Direct / Referal Links
- Word Of Mouth
You can provide your prospects / customers in-depth insights through lead nurturing to content marketing tools such as research reports and resources to interesting and informative blog posts.
There is a subtle difference between inbound marketing and outbound marketing and sometimes the two gets merged. But as a strategic market you can run a unique combination of both outbound marketing and inbound marketing to ensure the best of results.
A normal outbound marketing includes cold calling, advertising – TV, prints, and online, trade shows, seminar series, sending email mailing lists, and telemarketing.
- PPCS (PAY-PER-CLICK) Advertising
- Content Syndication
- Direct Mail
- Event Marketing
- Inside Sales
- Email Marketing
Combining your inbound and outbound marketing techniques for any of your marketing campaigns will fetch you best of results. B2B Global Data brings you marketing experts who will help you balance your marketing campaigns by bringing in new leads through inbound marketing and outbound marketing techniques.